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Introducing Pragmatix

  • Writer: Keanon O'Keefe
    Keanon O'Keefe
  • Oct 19, 2023
  • 2 min read

Updated: Oct 27, 2023

A New vision for Product Management, balancing Theory with Reality

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A New Way to Look at Product Management

In the ever-evolving world of product management, the pursuit of innovation is a constant challenge. While the core principles of product management have remained remarkably consistent over the years, the landscape in which product managers operate is anything but static. From emerging technologies to rapidly changing consumer preferences, product managers are confronted with a dynamic and often unpredictable environment. In response to these challenges, I believe a new method for product management is needed, one that places a strong emphasis on balancing theory with the harsh realities of product development.


Product management, at its core, is about creating products that customers love, while achieving business objectives. However, accomplishing this seemingly straightforward goal has become increasingly complex. Traditional product management theory provides an amazing foundation, but it can fall short in addressing the unique challenges posed by grim realities like lack of resourcing, crippling technical debt, unclear business objectives, or lack of actionable data.


Our goal for Pragmatix is to recognize that the world of product development is rarely a neat, linear process. It acknowledges that theory, while important, cannot exist in isolation. To thrive in today's fast-paced and competitive markets, product managers must constantly adapt and navigate through a maze of uncertainties, constraints, and unforeseen obstacles. To achieve this we are building out our framework for success, "Pragmatic Product Management".


What does it mean to be Pragmatic?

From good old Webster, Pragmatic means"Dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations."


Enter Pragmatic Product Management

Upcoming installments will delve into the key focuses of our emerging product philosophy, exploring how it seeks to strike a delicate balance between established product management theory and the ever-shifting realities of product development. We will explore the core principles in greater detail, including adaptive planning, user-centric design, cross-functional collaboration, and data-driven decision-making. To help work within these principles, we will explore the tools and methodologies that help product managers navigate this terrain, providing real-world examples and best practices that bridge the gap between theory and practice.


Pragmatic Product Management is not just about reacting to challenges as they arise; it's about proactively embracing the uncertainties of product development. It encourages product managers to see ambiguity not as a hurdle but as an opportunity for innovation and growth. By confronting the practical complexities of product management, we empower teams to stay ahead of the curve and create products that resonate with users while driving necessary business success.


In industries where change is the only constant, we hope to offer a guidebook to product managers seeking to thrive amid uncertainty, to innovate in the face of adversity, and to succeed by balancing the scales of theory and reality.


Let's dive in and discover the future of product management together!

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